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News from World

tag: NFT (non-fungible token)

fc7e.jpg 28 September 2022

"On Web 3, brands are testing the potential and everyone is looking for their model"

The NFT allows the creation of  products and collections with unique pieces online or digital doubles. Finally, by offering virtual outfits and accessories in games, the application creates a connection with players who will be the luxury customers of tomorrow. @FNW presents the report “Luxe et technologie: les débuts d'une nouvelle ère” (Bain & Company e Comité Colbert) which estimates that this segment  will represent 5% to 10% of the luxury turnover in 2030. [Luxe: un important potentiel d'accélération dans les technologies – FNW]

 

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download (3).jpg 23 September 2022

Drop Culture that spreads scarcity anxiety and creates speculation

Writes the @WSJ that in more and more sectors the strategy of selling a product with limited availability for a short period of time is spreading.  With this model, products come out – or are dropped, hence the definition "drop culture" – suddenly and in a limited edition.  The speculative possibilities have made the fortune of many sneaker collectors and brands, approaching the drop to the sector of NFT digital certificates.  [ Companies Used to Announce Products.  Now They 'drop' them.  – WSJ]

 

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cover-sneaker(2).jpg 12 May 2022

If until a few years ago the sneaker could be considered a niche shoe, in the last period its explosion has transformed it into a real gold mine

The resale of sneakers is creating new markets and services. The growth in the digital ecosystem of sneakers suggests new opportunities. The sneaker category goes digital in both the primary and resale markets. "From resell to NFT, when a shoe is worth more than gold", writes Alessandro Ranieri in "It's time to invest in sneakers" on NSS magazine.  

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